Simple SEO Tips for Business Owners Who Don’t Speak Tech
Search Engine Optimization (SEO) can sound intimidating, especially if you’re not fluent in the language of algorithms and analytics. But here’s the good news: SEO doesn’t have to be complicated. For Sarasota business owners, a few simple steps can make your website easier to find online — no tech degree required.
Why SEO Matters
When potential customers search for services, they rarely scroll past the first page of Google. If your business isn’t showing up, you’re missing opportunities. SEO is what helps bridge that gap, making sure your website is visible when people need you most.
1. Use Local Keywords
Think about what your customers would type into Google. Instead of just “marketing consultant,” try phrases like “Sarasota marketing consultant” or “SEO services in Florida.” Adding your location helps attract people in your area.
2. Optimize Page Titles and Meta Descriptions
Every page on your site has a title and a short description that appear in Google search results. Make sure these include your service and location. For example:
Title: “Public Relations Services in Sarasota | Kristina Sparacino”
Meta Description: “Helping Sarasota businesses gain visibility through PR, strategy, and media outreach.”
3. Create Fresh Content
Google rewards websites that are active. Regular blog posts, updated service pages, and new resources all signal that your site is relevant. Plus, content gives you more chances to rank for keywords your audience is searching.
4. Use Alt Text for Images
Alt text is a short description of your images. Not only does it improve accessibility, but it also helps search engines understand your visuals. Example: instead of “IMG_1234,” use “Event marketing campaign in Sarasota.”
5. Make Your Website Mobile-Friendly
Most people browse on their phones. If your site isn’t easy to use on mobile, visitors will leave quickly — and Google takes note of that. Test your site on different devices to make sure it’s responsive.
6. Claim Your Google Business Profile
This free tool ensures your business shows up in Google Maps and local searches. Add photos, update your hours, and encourage customers to leave reviews — all of which boost visibility.
Keeping SEO Simple
You don’t need to dive into complicated coding or analytics to benefit from SEO. Small, consistent improvements can make a big difference in how easily your customers find you.
If you’re ready to grow your visibility without the overwhelm, explore Kristina’s SEO & Digital Presence services and discover how simple, thoughtful strategies can help your business get found online.
